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Majority of Consumers Using More Coupons

A new study finds that 72% of consumers are using more coupons than they did only six months ago. » More

Target Targets Francis As CMO

Veteran company marketing exec will direct all efforts for brick-and-mortar, online divisions. » More

NFL Players, United Way Embark On 'Live United' Drive

PSA campaign marks 35th year of mutual effort. » More

Toyota Links Up with L.A. Artists

Carmaker launches futuristic transportation design project. » More

DIRECT
Report: Credit Card Firms Ease Back on Direct Mail Mintel Comperemedia blames credit crunch, which results in fewer customer acquisition efforts » More

CRM
Case Study: Viral Marketing Gets Philosophical Skincare company increases site traffic by 39% with Bazaarvoice's Stories application. » More

PROMOTION

Phelps Earns Visa Gold

Olympic swimmer outlaps counterparts in medals and marketing. » More

PACKAGING & DESIGN

Coke Greens the Democratic National Convention

Hybrid electric delivery trucks and a goal to recycle 100% of materials are part of the beverage giant’s effort to make the Democratic and Republican conventions ‘the greenest ever.’ » More

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1 The Body Shop Finds New Way to Beauty

2 Audi Runs Over Mercedes, BMW

3 P&G Intros First Oral-B Floss Pick

4 Coke Greens the Democratic National Convention

5 Skoal Hooks Up with 'Playboy'

6 Study: U.S. Mobile Usage Surges

7 Sears Too LL Cool J For Its Clothes

8 Marketers Try to Scare Up Halloween Sales Early

9 'Swiss Army Drugs' Present Challenges

10 Amstel Light Brews Thanksgiving Sales Push

1 The Body Shop Finds New Way to Beauty

2 'Swiss Army Drugs' Present Challenges

3 P&G Intros First Oral-B Floss Pick

4 Audi Runs Over Mercedes, BMW

5 Drug Swag Gets Bagged

6 A-B Amplifies Green Message

7 Majority of Consumers Using More Coupons

8 Read My Mind

9 Oral-B Taps Runway Models To Push New Toothbrush

10 U.S. Open Expecting Post-Olympic Bounce

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AUTOMOTIVE/ TRAVEL

Toyota Links Up with L.A. Artists

Carmaker launches futuristic transportation design project. » More

Audi Runs Over Mercedes, BMW

Campaign positions the A4 as modern and fuel efficient, the competition as outdated, gas-guzzling. » More

PACKAGED GOODS

CARU OK's Kellogg Claim

Children's Advertising Review Unit said Frosted Flakes advertised long-lasting energy claim is accurate. » More

P&G Intros First Oral-B Floss Pick

New product, launching next month, has those who hate to floss in mind. » More

RETAIL / RESTAURANT

Marketers Try to Scare Up Halloween Sales Early

Looking for a bigger cut of the $5 billion autumnal holiday, Kohl's, Mars, Ballard Designs and others have already rolled out Halloween promotions and displays. » More

More Popeyes for GSD&M

Texas shop adds media duties two months after winning creative chores. » More

TECH / FINANCE

Microsoft's Selection of Seinfeld Draws Criticism

Bloggers wonder if Jerry, an erstwhile Apple fan, is a good fit for Windows. » More

Seinfeld Stands Up for Microsoft

Comedian to appear with Bill Gates in $300 million campaign, per WSJ report. Fellow funnymen Chris Rock and Will Ferrell may join the pitch. » More

» More Automotive/Travel

» More Packaged Goods

» More Retail/Restaurants

» More Tech/Finance

FEATURED BLOGS

Loom's Cirque Spot Brings Down the House

Often I've asked: What would happen if you combined the Fruit of the Loom guys with Cirque du Soleil? » More

You Want to Wear That Brand?

Reebok has partnered with Hasbro to come out with Monopoly footwear (priced at $40 for kids and $75-85 for grown-ups). » More

Marketers assume that people buy brands because they like them. But what if that thinking is incorrect? If the research of Columbia University's Dr. Joy Hirsch is any indication, traditional advertising could cede its place to 'neuromarketing.' » More

Crest Brushes Up Tagline With Help from YouTube

Crest Whitening Expressions is eschewing Emeril Lagasse's catch phrase and asking consumers online to come up with a better slogan for its new Wintergreen Ice flavor. » More

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Programming Insider Podcast

The Programming Insider is a daily destination for everything television, including ratings, news, programming, trends and TV trivia. Created in 1999, The Programming Insider is the primary tool for all media professionals; a must listen every morning.

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Buzz Chart

What's the Buzz?
Charting Web buzz around the Top 5 TV shows

More TV Show Buzz Rankings

GUEST COLUMNS

The Real Digital Revolution

—By Alan Wolk

The real digital revolution has nothing to do with advertising or marketing. In fact, it's the mortal enemy of both.

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Is the Nation's Richest Market Virtually Ignored?

—By Piet Verbeck

The advertising business seems to be way out of touch with one of the fastest growing and certainly the richest market of all: 65-plus.

Read Full Article More Guest Columnists

Buzz Metrics

Charting web buzz around the top brands

More Brand Buzz Rankings

Box Office Chart

Weekly Top 10

Rank	Title	Gross
1	Tropic Thunder	$65,839,915
2	The House Bunny	$14,533,702
3	Death Race	$12,621,090
4	The Dark Knight	$489,416,885
5	Star Wars: The Clone Wars	$24,999,054
6	Pineapple Express	$73,780,191
7	Mirrors	$20,211,066
8	Mamma Mia!	$124,469,900
9	The Mummy: Tomb of the Dragon Emperor	$93,921,245
10	The Longshots	$4,080,687

Home Video Chart

Rentals

Rank	Title	Gross (in mil.)
1	The Sentinel	$8.28
2	Take the Lead	$7.85
3	Poseidon	$15.07
4	Friends With Money	$6.54
5	RV	$21.06
6	Inside Man	$31.49
7	Akeelah and the Bee	$5.46
8	Scary Movie 4	$20.13
9	Silent Hill	$12.64
10	Just My Luck	$10.73

Weekly TV Ratings

Rank	Program	People
1	SUM OLYM CLOSE CEREM(S)	27,834
2	SUM OLYM TUE PRIME 2(S)	26,629
3	SUM OLYM MON PRIME 2(S)	26,374
4	SUM OLYM WED PRIME 2(S)	24,755
5	SUM OLYM THU PRIME 2(S)	22,438
6	BEIJING CLOSING PARTY(S)	20,577
7	SUM OLYM FRI PRIME 2(S)	17,876
8	SUM OLYM SAT PRIME 3(S)	16,756
9	TWO AND A HALF MEN	8,162
10	NCIS	7,610

Hollywood Reporter Marketing News

» Super Bowl ad bounty has cinematic quality

» WB's preshow must go on

» Publicists spread the nom news

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Star Power® is The Hollywood Reporter's exclusive survey looking at the bankability of actors around the world. Voted on by members of the global entertainment industry, the survey's results and analysis takes a look at more than 1,000-plus actors with global stats, rankings in key territories and additional trending analysis.

Hollywood Reporter Production Listings

Domestic film production

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