Data Center > Consumer Insight by Mark Dolliver

More Grooming, Please

July 26, 2010

A survey for GQ and Allure magazines finds men and women alike feeling more pressure to care about how they look. And their grooming routines reflect this.

Read Full Article

Adweek Editor at Large

Maybe Demand Isn't So Pent Up

July 26, 2010

Though people have been spending less, a Deloitte/Harrison Group poll finds they don't necessarily feel deprived.More

Looking Online to Verify (or Rebut) Word-of-Mouth Recommendations

July 26, 2010

A Cone Inc. survey finds a majority of online respondents inclined to seek more information via the Internet when someone recommends a product or service to them, even if it's something as inconsequential as a movie.More

Expelling Sugary Stuff from Schools

July 26, 2010

While finding little enthusiasm for a "sin tax" on junk food and soda, Rasmussen Reports polling finds considerable support for banning the sale of sugary snacks and soft drinks in schools.More

Cutting Tiger Woods Some Slack

July 26, 2010

Despite last year's news of his extramarital adventures, respondents to a Harris Poll put him in a first-place tie (with Kobe Bryant) for favorite sports star.More

Looking Ahead to Back-to-School Shopping (Sorry, Kids)

July 26, 2010

Half the parents polled by Burst Media said they'll spend as much as or more than they did last year on school clothes and other supplies.More

Monday Miscellany

July 26, 2010

On pharmaceutical ads, cooking, sunscreen and more.More

Don't Call Them 'Wired'

July 12, 2010

A Pew Internet & American Life Project report looks at consumers' increasing propensity to go online wirelessly.More

Catching Consumers With Mobile Messages

July 12, 2010

A Harris Interactive/1020 Placecast survey examines consumers' willingness to get different sorts of marketing messages on their cell phones/smartphones.More

Hitting Our Spirits as Well as Our Wallets

July 12, 2010

A StrategyOne survey looks at some non-financial effects of the recession.More

Upper-Income Tightwads

July 12, 2010

Though not as reluctant to make big purchases as are consumers in general, people in the $100,000-plus class are still wary of spending, says a BIGresearch report.More

Still Tough Times for Small Business

July 12, 2010

Small-company owners are more apt to see conditions getting worse for their business than getting better, finds the latest Discover Small Business Watch survey.More

Monday Miscellany

July 12, 2010

On dietary salt, smartphone apps, harried mothers and more.More

Fighting Over Finances

June 28, 2010

An American Express/Echo Research survey looks at the disagreements couples have over handling the household's money.More

Apparently Vast Credit-Card Debt Isn't the Norm After All

June 28, 2010

An AP-GfK survey finds relatively few consumers struggling to cope with their credit-card debt, while most pay their monthly bills in full.More

Forecasting Women's Online Summer

June 28, 2010

A Unicast report looks at the online activities that will most engage wired women this summer and gauges their interest in online advertising.More

No Longer Viewing General Motors as the Undeserving Poor

June 28, 2010

A Rasmussen Reports poll finds, a year after the bailout, that GM is back in the public's good graces.More

Monday Miscellany

June 28, 2010

On weight gain, neighbors and more.More

High Schoolers' Less-Than-Healthy Habits

June 21, 2010

Research by the Centers for Disease Control and Prevention finds relatively few teens heeding healthy-diet guidelines. And they're not so hot about getting exercise, either.More

No So Determined to Get Online Bargains

June 21, 2010

Ipsos polling finds it's more the exception than the rule for online shoppers to seek out deals and coupons.More

Monday Miscellany

June 21, 2010

On kids' summer plans, untasty fiber, the motherhood effect and more.More

Looking at the Market for 'ED' Remedies

May 31, 2010

The potential market for erectile-dysfunction medications is vast, to judge by an AARP survey. There's also a sizable gap between the number of men who've been diagnosed with ED and the number who've been treated for it.More

Some Claims About Car Insurance

May 31, 2010

An Acxiom poll looks at the factors that prompt consumers to switch from one insurance carrier to another.More

So, People Really Do Talk About the Weather

May 31, 2010

A Harris Poll identifies the topics people are most apt to chat about.More

Monday Miscellany

May 31, 2010

On tans, hair, proms and more.More






Adweek Advertising Home | Advertising Industry News | Creative TV Advertising | Advertising Industry Community | Video Advertising | Advertising Data Center | Advertising Special Reports | Advertising Careers | Advertising Products | Advertising About Us | Advertising Business Statements | Advertising Contact Us | Advertising Opportunities | Ad Licensing | Advertiser FAQ | Advertising Magazine Subscriptions | Advertising News RSS | Online Ad Site Map

© 2010 Adweek. All rights reserved. Terms of Use  |   Privacy Policy