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Data Center > Consumer Insight by Mark Dolliver
Maybe Demand Isn't So Pent UpJuly 26, 2010 Though people have been spending less, a Deloitte/Harrison Group poll finds they don't necessarily feel deprived.More Looking Online to Verify (or Rebut) Word-of-Mouth RecommendationsJuly 26, 2010 A Cone Inc. survey finds a majority of online respondents inclined to seek more information via the Internet when someone recommends a product or service to them, even if it's something as inconsequential as a movie.More Expelling Sugary Stuff from SchoolsJuly 26, 2010 While finding little enthusiasm for a "sin tax" on junk food and soda, Rasmussen Reports polling finds considerable support for banning the sale of sugary snacks and soft drinks in schools.More Cutting Tiger Woods Some SlackJuly 26, 2010 Despite last year's news of his extramarital adventures, respondents to a Harris Poll put him in a first-place tie (with Kobe Bryant) for favorite sports star.More Looking Ahead to Back-to-School Shopping (Sorry, Kids)July 26, 2010 Half the parents polled by Burst Media said they'll spend as much as or more than they did last year on school clothes and other supplies.More Don't Call Them 'Wired'July 12, 2010 A Pew Internet & American Life Project report looks at consumers' increasing propensity to go online wirelessly.More Catching Consumers With Mobile MessagesJuly 12, 2010 A Harris Interactive/1020 Placecast survey examines consumers' willingness to get different sorts of marketing messages on their cell phones/smartphones.More Hitting Our Spirits as Well as Our WalletsJuly 12, 2010 A StrategyOne survey looks at some non-financial effects of the recession.More Upper-Income TightwadsJuly 12, 2010 Though not as reluctant to make big purchases as are consumers in general, people in the $100,000-plus class are still wary of spending, says a BIGresearch report.More Still Tough Times for Small BusinessJuly 12, 2010 Small-company owners are more apt to see conditions getting worse for their business than getting better, finds the latest Discover Small Business Watch survey.More Fighting Over FinancesJune 28, 2010 An American Express/Echo Research survey looks at the disagreements couples have over handling the household's money.More Apparently Vast Credit-Card Debt Isn't the Norm After AllJune 28, 2010 An AP-GfK survey finds relatively few consumers struggling to cope with their credit-card debt, while most pay their monthly bills in full.More Forecasting Women's Online SummerJune 28, 2010 A Unicast report looks at the online activities that will most engage wired women this summer and gauges their interest in online advertising.More No Longer Viewing General Motors as the Undeserving PoorJune 28, 2010 A Rasmussen Reports poll finds, a year after the bailout, that GM is back in the public's good graces.More High Schoolers' Less-Than-Healthy HabitsJune 21, 2010 Research by the Centers for Disease Control and Prevention finds relatively few teens heeding healthy-diet guidelines. And they're not so hot about getting exercise, either.More No So Determined to Get Online BargainsJune 21, 2010 Ipsos polling finds it's more the exception than the rule for online shoppers to seek out deals and coupons.More Monday MiscellanyJune 21, 2010 On kids' summer plans, untasty fiber, the motherhood effect and more.More Looking at the Market for 'ED' RemediesMay 31, 2010 The potential market for erectile-dysfunction medications is vast, to judge by an AARP survey. There's also a sizable gap between the number of men who've been diagnosed with ED and the number who've been treated for it.More Some Claims About Car InsuranceMay 31, 2010 An Acxiom poll looks at the factors that prompt consumers to switch from one insurance carrier to another.More So, People Really Do Talk About the WeatherMay 31, 2010 A Harris Poll identifies the topics people are most apt to chat about.More |
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