Comcast Eyes $10 Bil. Ad Haul From NBCUJuly 28, 2010 Comcast COO Steve Burke said that a merger of Comcast and NBCU assets would command some $10 billion in annual ad sales revenue. Read Full Article 
ABC Tightens Digital Edition RulesJuly 27, 2010 Digital newspapers and publishers who don't file circulation figures on time are getting a closer look under new Audit Bureau of Circulations rules. Read Full Article 
Media Titans Among Best-Paid CEOsJuly 27, 2010 Barry Diller (pictured), Steve Jobs and Terry Semel score high on Wall Street Journal's best-of-decade ranking. Read Full Article 
Humor Site Cracks Up iPad ScreensJuly 26, 2010 Cracked.com, born out of the now defunct Cracked magazine (which folded after numerous relaunches in ’07), has launched an iPad app. Read Full Article 
Will Nets Break an Old Taboo?July 26, 2010 Struggling to retain viewers, broadcasters could be forced to promote their shows via competitors. Read Full Article 
Condé Nast Names PresidentJuly 23, 2010 Condé Nast’s promotion of Bob Sauerberg is the latest indication that for the beleaguered magazine industry, old models no longer apply. Read Full Article 
Cadreon, Visible World in Ad Targeting PactJuly 21, 2010 In a deal that has the potential to sharply alter the model for the way TV ads are bought and sold, Interpublic Group's Cadreon is bringing its demand-side Internet ad platform approach to cable. Read Full Article 
Discovery Networks Launches TLC in AsiaJuly 21, 2010 Discovery Networks Asia-Pacific is set to launch its lifestyle channel TLC in the region beginning in September, replacing Discovery Travel & Living. Read Full Article 
Film, TV Employment to ClimbJuly 21, 2010 A midyear forecast predicts an uptick in Hollywood employment this year followed by similar job gains in 2011 -- provided the town doesn't go on strike. Read Full Article 
Zenith Raises Global Ad ForecastJuly 19, 2010 Publicis Groupe's Zenith Optimedia has issued a revised global ad forecast for 2010, projecting a 3.5 percent rise in spending to $448 billion. Read Full Article 
NBCU Sees Q2 Earnings Leap 13%July 16, 2010 NBC Universal boosted second-quarter earnings 13 percent and posted the best quarterly revenue performance for the period out of all General Electric segments. NBCU's profit hit $607 million. Earnings at most other units rose at a stronger pace, but the entertainment property -- in which cable giant Comcast is looking to acquire a controlling stake -- outperformed GE's 8 percent growth rate for all its segments combined. Revenue at NBCU rose 5 percent. Read Full Article 
Magna Revises Ad Forecast UpwardsJuly 16, 2010 Magna has revised its U.S. forecast, and now expects suppliers to generate $170 billion in ad revenue this year. Read Full Article 
Coalition to Push FCC on Retransmission RulesJuly 14, 2010 A group of 31 cable systems and associations, satellite companies, independent programmers and consumer organizations have formed the American Television Alliance. Read Full Article 
Broadcasters Ask FCC to Loosen UpJuly 13, 2010 The NAB calls for a reform of national media rules, claiming such changes would help broadcasters compete in a multichannel world. Read Full Article 
Live, From the NFLJuly 12, 2010 Taking a stand that has irked some ad buyers, the nets are refusing once again to sell National Football League ads using the C3 ratings. Read Full Article 
'Playboy' Turns Back the ClockJuly 12, 2010 Will going back to the past help the ailing Playboy bring in younger readers? It hopes so. In its latest heritage-inspired move, Playboy shot actress Crista Flanagan (a.k.a. Lois Sadler on Mad Men) in a demurely-shot centerfold for its August issue. Read Full Article
Coalition Opposes Comcast-NBCUJuly 08, 2010 Twenty-one organizations form a coalition to oppose Comcast's bid to acquire 51 percent of NBCU. Read Full Article 
Simultaneous Viewing and Surfing CommonplaceJuly 08, 2010 If you never surf the Web while watching TV, you are in the minority. That’s according to a new study conducted by Nielsen on behalf of Yahoo. Read Full Article 
Nielsen Rethinks STB Data ServicesJuly 07, 2010 Taking a more practical approach to the development of set-top-box data for TV ratings, Nielsen has reorganized its efforts. Read Full Article 
Ultra's Oil Spill Cleanup Spot Crowned Most EffectiveJuly 06, 2010 The timing was sadly prescient for an ad from P&G's Dawn Ultra, with a cause-related message about how the dish detergent helps to save birds and other wildlife fouled by oil spills. Read Full Article 
Nielsen Returns 'Live' to the RatingsJuly 01, 2010 Nielsen has reversed course and told clients it was putting Live program ratings back into its local market reports. Read Full Article 
TV Forecast Raised AgainJune 30, 2010 The revised BIA/Kelsey forecast predicts TV stations will pull in $18.1 billion in revenue in 2010, a 10.9 percent gain. Read Full Article
Condé Nast Preps Special-Interest PubsJune 30, 2010 The titles will be sold only at retail and published under the names of Condé Nast brands including Vogue, GQ and The New Yorker. Read Full Article 
Branded Entertainment Set to SurgeJune 29, 2010 Branded entertainment is on track to total $25.93 billion, a 5.3 percent gain this year, per PQ Media. Read Full Article 
Upfront 2010: Quick, Easy, OverJune 28, 2010 An upbeat market saw an increase in volume, a strong showing by cable and broadcast innovations. Read Full Article
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Vevo Climbs Web Video Charts
July 30, 2010
The red-hot music site reached 48 million unique users in June, per comScore. That makes it the third-largest video venue on the Web. Read Full Article
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Community
Sugar and Old Spice
It's 2010 and apparently what's new is a 73-year-old deodorant. Old Spice is now the talk of the social media town.
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Is Search Killing Your Creative?
How to keep your story compelling in an SEO-crazed world.
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ONLINE MARKETING SUMMIT
The conference, part of a 23-city tour, covers social media, search, e-mail, demand generation and analytics. (Also scheduled for Miami, Aug. 5, and San Francisco, Aug. 17.)
August 03, 2010 - August 03, 2010
DoubleTree International, Orlando, Fla.
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