Lexus has
introduced a new campaign that showcases its hybrid vehicle line
and reminds customers of the company's five-year history of putting
hybrids on the road.
One TV commercial tells viewers that when Lexus built its first
hybrid in 2004, YouTube didn't exist and Facebook was still run out
of a dorm room. On screen, the nameplate's hybrid cars form the
shape of a computer cursor, a gas nozzle, a landline telephone and
the lowercase letter "H."
"We are very proud of our leadership in luxury hybrids and have
created a campaign that lets consumers know that at Lexus, hybrids
aren't just a concept for a future car, but vehicles that have been
on the road for five years," said Dave Nordstrom, vp of marketing
for Lexus.
The campaign, from Team One in El Segundo, Calif., includes print,
online and out-of-home advertising.
The initiative also includes a partnership with Current TV, where
Lexus invited the community to create advertising demonstrating the
power of "H." Creators of four ads, selected by Lexus, will receive
$2,500 each -- and their spots will run on Current TV and Current
online, as well as on social media sites and Lexus.com.
Lexus has introduced a new campaign that showcases its hybrid vehicle line and reminds customers of the company's five-year history of putting hybrids on the road.
One TV commercial tells viewers that when Lexus built its first hybrid in 2004, YouTube didn't exist and Facebook was still run out of a dorm room. On screen, the nameplate's hybrid cars form the shape of a computer cursor, a gas nozzle, a landline telephone and the lowercase letter "H."
"We are very proud of our leadership in luxury hybrids and have created a campaign that lets consumers know that at Lexus, hybrids aren't just a concept for a future car, but vehicles that have been on the road for five years," said Dave Nordstrom, vp of marketing for Lexus.
The campaign, from Team One in El Segundo, Calif., includes print, online and out-of-home advertising.
The initiative also includes a partnership with Current TV, where Lexus invited the community to create advertising demonstrating the power of "H." Creators of four ads, selected by Lexus, will receive $2,500 each -- and their spots will run on Current TV and Current online, as well as on social media sites and Lexus.com.
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Lexus has
introduced a new campaign that showcases its hybrid vehicle line
and reminds customers of the company's five-year history of putting
hybrids on the road.
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