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Home Depot Picks Agency for Digital, CRM

Jan 4, 2010

- Brian Morrissey, Adweek


MRM Worldwide has won the digital and customer relationship management business of Home Depot after a review, according to sources.
 
The McCann Worldgroup shop bested incumbent Digitas -- along with Wunderman, Rapp Collins and Huge -- in a competition managed by search consultancy Select Resources International in Santa Monica, Calif.

Sources pegged the account at $12 million in annual revenue.
 
MRM referred calls to the company. A Home Depot representative was unavailable for immediate comment.

We'll have more details soon on this breaking story.


Home Depot Picks Agency for Digital, CRM

Jan 4, 2010

- Brian Morrissey, Adweek


MRM Worldwide has won the digital and customer relationship management business of Home Depot after a review, according to sources.
 
The McCann Worldgroup shop bested incumbent Digitas -- along with Wunderman, Rapp Collins and Huge -- in a competition managed by search consultancy Select Resources International in Santa Monica, Calif.

Sources pegged the account at $12 million in annual revenue.
 
MRM referred calls to the company. A Home Depot representative was unavailable for immediate comment.

We'll have more details soon on this breaking story.
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