Advertising News In the Current Issue of Brandweek Magazine- Brand Design Resource

This comfort food brand is thriving in a downturn by presenting mealtime as a respite. » More

Brand exec Gary Osifchin explains why this gum really pops thanks to social media. » More

Claire's and Macy's start Gleeking it up with merchandising tie-ins. » More

Big brands launch Digg pages along with banner ads teasing Digg content. » More

Social ad campaign shows twentysomething athletes vigorously engaged in 'sports.' » More

Chief sales and marketing officer Paul Guyardo discusses new initiatives and offerings. » More

Contest for fem care brand aims to take panty assortments from 'drab to fab.' » More

As in other industries, fashion has its share of hits and misses in social media. » More

Why some of the top celebrities are partnering with brands for extracurricular projects. » More

Social nets leave more doors ajar, allowing minors to wander into the boozy realms. » More

New effort attempts to address preconceived notions about the auto brand. » More

When a pack of gum looks like cigarettes and energy drinks sound like beer, youth marketers are on a slippery slope. » More

Nike, Adidas, Walmart and others are embracing organic clothes. Will consumers? » More

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Advertising Magazine - The Current Issue of Brandweek