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V8 juice ads
Campbell Pitches V8 Juice to Seniors
Ads feature 83-year-old water skier, 66-year-old skydiver among V8 drinkers performing stunning feats for their age. » More


Yao Ming Stars in Ads for T-Mobile's Fave 5
New spot shows basketball player alongside other sports celebrities. » More
MillerCoors Picks Agencies to Handle $400 Mil. Media Biz
Draftfcb, Initiative, Kinetic form MC Media to manage the account. » More
Subway Signs Michael Phelps
Olympic gold medalist joins growing roster of athlete endorsers. » More

Direct | Promotion | CRM | Packaging & Design | Digital | Incentive | Shopper Marketing | Licensing
DIRECT
Mouse
Brand-Initiated, User-Generated Content Shows Potential
Study finds 20% of young broadband users have already engaged in some form of it. » More

CRM
Mercedes-Benz Website
Mercedes Readies Second Exclusive Online Community
Following the instant success of the Gen Y-targeted 'Generation Benz,' Mercedes is planning a second Web forum aimed at boomers. » More

PROMOTION
NFL logo
NFL Asks Sports Fans to Vote on Next Super Bowl Ad
TV spot invites consumers to select their favorite player's life story. » More

PACKAGING & DESIGN
Danny Seo
Q&A: Penney Eyes 'Light Green' Consumers
Environmental lifestyle expert Seo on how the retailer is stepping up efforts from product packaging to labeling. » More

 
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AUTOMOTIVE/ TRAVEL
Aflac Gets New CMO
Jeff Charney, veteran of TV shopping net QVC, replaces Jeff Herbert, who left in 2007. » More
BMW Selects Five Finalists in Media Review
$200 million in business up for grabs, including some dealer group work. » More
 
PACKAGED GOODS
Anheuser-Busch InBev Names Execs
Appointments follow the close of InBev's $52 bil. acquisition of A-B. » More
Del Monte Bares Fruit in 'Undressed' Push
$20 million campaign aims to boost refrigerated fruit business. » More
 
RETAIL / RESTAURANT
Kmart's Hot Xmas Idea: Layaway
Discount chain CMO says gambit is getting traction, and a leg up on Wal-Mart, Target. » More
7-Eleven to Sell Videogames
Targeting consumer core of men 18-34, c-store taps into $12 billion videogaming industry. » More
 
TECH / FINANCE
Kodak Names CMO
Hayzlett appointment comes as b-to-b business grows, ad spend plummets. » More
HP Unit Eyes Three Agencies in Global Review
Still contending: Omnicom Group, WPP Group, Havas. » More
     
FEATURED BLOGS

Chevys handle nicely through wedding cake
In a new spot, a pair of twentysomethings drive their Chevy Spark through a giant wedding cake. >> More


For Richer, For Poorer
While Wall Street has been building castles in the air, a few luxury hotel chains have chosen Dubai and Thailand for their latest brand extensions. Ferragamo has announced plans to design apartment interiors in the "Pentominium Tower," in partnership with... >> More

 
EDITOR'S PICK
YouTube Live
YouTube's CMO on Going 'Live'
Video sharing site's marketing chief, Chris Di Cesare, discusses first real time event, YouTube Live, plus opportunities for marketers. » More
Pepsi
After 48 Years, Brand Pepsi Drops BBDO
TBWA\Chiat\Day, Arnell Group now handle Pepsi, Diet Pepsi in the U.S. » More
 
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Box Office Chart

Weekly Top 10
Rank Title Gross
1 Quantum of Solace $67,528,882
2 Madagascar: Escape 2 Africa $116,905,195
3 Role Models $37,577,245
4 High School Musical 3: Senior Year $84,169,216
5 Changeling $27,631,772
6 Zack & Miri Make a Porno $26,465,482
7 Soul Men $9,370,925
8 The Secret Life of Bees $33,627,359
9 Saw V $55,380,488
10 Beverly Hills Chihuahua $90,878,127

Home Video Chart

Rentals
Rank Title Gross (in mil.)
1 The Sentinel $8.28
2 Take the Lead $7.85
3 Poseidon $15.07
4 Friends With Money $6.54
5 RV $21.06
6 Inside Man $31.49
7 Akeelah and the Bee $5.46
8 Scary Movie 4 $20.13
9 Silent Hill $12.64
10 Just My Luck $10.73

Weekly TV Ratings

Rank Program People
1 CSI 23,485
2 DANCING WITH THE STARS 18,592
3 NCIS 16,288
4 CRIMINAL MINDS 16,185
5 CSI: NY 15,873
6 DESPERATE HOUSEWIVES 15,505
7 DANCING W/STARS RESULT SP(S) 15,065
8 GREY'S ANATOMY-THU 9PM 14,797
9 OT, THE 14,232
10 TWO AND A HALF MEN 14,073

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