Delta
New Delta Campaign Takes Flight
Wieden + Kennedy's first work for the brand emphasizes an improved travel experience. » More


P&G Vet Joins Welch's as CMO
Matthew Wohl hails from Gillette, where he spent 16 years. » More
Store Brands Fare Well in Taste Test
New report has some unappetizing news for national food and beverage brands. » More
Marriott Unveils Hotel Lobby Replicas at Airports
To promote its redesign, the brand will transform three U.S. airports. » More
e5 Global Media's 3-D Festival to Play Times Square
Three-day event is designed to appeal to professionals in the 3-D community. » More

DIRECT & CRM
MOY
Brandweek Puts Marketer of the Year Vote to the People
For the first time, designation will be augmented with a 'People's Choice' award. » More

PACKAGED GOODS
Red Bull
Red Bull Media in Play
The energy drink marketer has put its U.S. media assignment into review. » More

DIGITAL
Timberland
Timberland Offers 3D View of Earthkeepers
Global effort employs 3D technology, social media to tout the brand's eco-friendly apparel. » More

HISPANIC MARKETING
Wendys
Wendy's Taps Bravo for Hispanic Creative Chores
Fast-food giant spends about $25 mil. annually in the domestic Hispanic marketplace. » More

SHOPPER MARKETING
Mobile
(Not So) Annoying Places
Smartphones will make every street feel like the diamond district. » More

FOOD & BEVERAGE
Campbell
Campbell Gets 'Happy' in $100 Mil. Push
First umbrella campaign for the brand touts the breadth of Campbell's soups. » More

COMMUNITY
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THIS WEEK
Kellogs
Food Network, Kellogg's Think Outside Cereal Box
Integrated partnership will demonstrate the versatility of the breakfast giant’s brands. » More
Lexus
Lexus' Precision Instrument
Ad critic Barbara Lippert digs the beat of Team One's tricky new music-minded effort. » More
Happy businessman
U.S. Ad Market Forecast to Grow 3%
SNL Kagan's latest estimate in-line with other predictions. » More

 

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