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Orbitz
Orbitz's Creative Biz Travels to BBDO
The online travel service launched a review in December. » More



Hilton
Hilton Launches Agency Search
The review is limited to the Hilton brand and does not include the hotelier's other units. » More



Cars
Toyota Drags Them All Down?
Other automakers also suffered a decline between early Feb. and March. » More



Lexus hybrid
Lexus Spells Out Hybrids' History
New campaign showcases automaker's hybrid vehicle line and the power of 'H.' » More



Hotel
1800Hotels.com Hires Ad Agency
The online service began doing business in the U.S. last year, but has done little marketing outreach so far. » More



Mazda
Mazda Looks Past Doner, Hires Pile for Review
The Ford nameplate spent $155 mil. last year in measured media. » More



Parenthood
Nissan Backs 'Parenthood' Premiere
Carmarker is the exclusive sponsor of the show's debut tonight on NBC. » More



KM
How Coda Chose Its New Lead Agency
Kerri Martin, CMO at the electric-car company, discusses the selection of ad shop Goodness Manufacturing. » More



ford
Ford 'Agents' Hit the Road
Automaker revs up brand consideration for summer launch of its Fiesta small car. » More



Aflac
Aflac Sets Field for Review
The insurance provider is asking shops for a fully integrated campaign. » More



Pennzoil Ultra
Pennzoil Touts 'Factory Clean' Motor Oil
Brand launches a multiplatform campaign for new Pennzoil Ultra. » More



Porsche
Porsche Reviews Global Media
Automaker's North America unit, however, is displeased with the decision and is lobbying to stay with current agency. » More



Mitsubishi
Mitsubishi Eyes Three Shops
The assignment includes digital efforts, promotions and experiential marketing. » More



Chevy
Chevy Tries Human Touch
Human stories define new campaign for Malibu, Equinox and Traverse. » More



Napa
Napa Auto Parts Sings a New Tune
Brand features catchy original music in its ads, from new agency Kaplan Thaler Group. » More



Infinity
Infiniti Plays Up Japanese Heritage in Global Campaign
Automaker's shift to a brand-focused approach is evinced in new TV work. » More



Hyundai Sonata
Which Car Gained Most From Super Bowl?
New study finds that the Hyundai Sonata and Audi A3 fared best. » More



Audi green police
Audi's Super Bowl Play: An Environmental Police State
CMO Keogh shares the thinking behind 'Green Police,' which is no typical luxury-car ad. » More



Toyota
For Toyota, Media Barrage Tests Measured Approach
Automaker takes to social media to plead its case. Will it be enough? » More



Sheraton
Sheraton's $20 Mil. Push Mixes Business With Pleasure
New campaign is part of the hotelier's $6 billion brand 'revitalization' effort. » More



Toyota
Toyota Still (Mostly) Well-Regarded
But the automaker's image has experienced some slippage. » More



Hyundai
Why Hyundai's Dead Serious About Its Super Bowl Ads
Vp of marketing Joel Ewanick explains why the carmaker's ads aren't what you'd call rib-ticklers. » More



GM
Automakers Get Much Needed Jump-Start
Domestic car spending has surged recently, spurred by sales and promotional events. » More



Bridgestone Tells 'Whale of a Tale' for Super Bowl
Tire brand returns with a pair of spots breaking during the game. » More



Mitsubishi
Inside the Mitsubishi RFP
Carmaker seeks agency assistance to help define and refine its brand identity. » More


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Car Brands News and Features

The marketing techniques used by car brands today borderline on being bona-fide sources of entertainment. Marketing strategies like online episodes and dynamic corporate branding efforts have raised these master car brand marketers to the upper echelon of the industry. Keep up with innovative brand focused entertainment marketing in the automobile sector by subscribing to Brandweek Magazine.

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