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CarMax
CarMax Makes Agency Pick
The used car retailer's major media spending totaled nearly $50 mil. last year. » More



Harley-Davidson
Harley-Davidson, Carmichael Ride Apart
The brand and its agency have split up after working together for 31 years. » More



INFINITI
Infiniti Builds 'Community' on Emmys
Stars of the NBC show are set to appear in Infiniti vignettes during the Emmy Awards. » More



POLAR BEAR
Nissan Leaf Falls on Side of 'Innovation'
The carmaker accelerates its aggressive new campaign from TBWA\C\D. » More



Scion
Scion Aims to Own Search Term
Toyota unit launches campaign urging consumers to search 'The Machine.' » More



Steve Slater
Print Ad Taps Into Steve Slater Mania
Report: Fitness chain MySportsClubs to reference JetBlue incident. » More



Ford Fusion
Ford Returns as 'White Collar' Sponsor
Partnership includes brand integration and a number of customized interactive features. » More



Steve Slater
Can JetBlue Flight Attendant Stretch 15 Minutes?
Slater's confrontation with a passenger has swept through Madison Avenue, Hollywood. » More



Volvo
Team Volvo to Handle Automaker's Biz
Staffers from Volvo's roster shops will be organized into a dedicated unit. » More



Golf
Turner Sports Tees Up Sponsors For PGA Championship
Advertisers include Mercedes-Benz, Northwestern Mutual and ING. » More



Levis
Just Make It: Hard Workin' Ads
Marketers like Jeep sell the American work ethic to a nation battered by recession. » More



Hynudai
Hyundai Shifting Forward After Assurance Success
New effort attempts to address preconceived notions about the auto brand. » More



GM cars
Car Shoppers Indifferent to Incentives?
More than one-third say they plan to pay the whole cost of the purchase in cash. » More



I Love NY
Fey, Baldwin Lend Support to N.Y. Ad Campaign
Other celebs appearing in new ads include Rachael Ray and Jets' Mark Sanchez. » More



Orbitz
Optimedia Wins Orbitz
The travel site has awarded its $40 million media account to the agency. » More



Travelocity
Travelocity Books Review
Travel service puts its estimated $70 million ad account in play. » More



Mazda
Mazda Believes in 'Team' Approach
As WPP Group creates Team Mazda, it will seek to emulate the success of Team Detroit. » More



Allstate
Allstate CMO LaNeve Says Consumers Less Fearful
Now that the economy has improved, consumers are more interested in what they’re getting for their money. » More



Travelers
$100 Mil. Travelers Biz Goes to MediaCom
The brand's iconic red umbrella logo appears in much of its advertising. » More



Orbitz
Orbitz Puts Travelers in the 'Know'
Campaign humorously focuses on the wealth of info the online travel service provides. » More



MotorCity
Campbell-Ewald Adds New Accounts
The agency was stung a few months back by Chevy's decision to exit. » More



Jeep 2011
USA Today Puts Itself Under Wraps With Jeep Ad
The ad for the 2011 Grand Cherokee is part of a $1 million-plus deal. » More



Hotels.com
Hotels.com Names Marketing VP
Victor Owens will oversee the brand's 'Smart' ad campaign, among other efforts. » More



Chrysler
Chrysler Reaches Out to Agencies
Brand seeks ideas in an effort to replace Fallon, which has severed ties with the automaker. » More



VIRGIN
Virgin America Flies With Online Promotion
The work, from Victors & Spoils, is designed to draw attention to the carrier's expansion into Toronto. » More


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Car Brands News and Features

The marketing techniques used by car brands today borderline on being bona-fide sources of entertainment. Marketing strategies like online episodes and dynamic corporate branding efforts have raised these master car brand marketers to the upper echelon of the industry. Keep up with innovative brand focused entertainment marketing in the automobile sector by subscribing to Brandweek Magazine.

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