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Timberland
Timberland Offers 3D View of Earthkeepers
Global effort employs 3D technology, social media to tout the brand's eco-friendly apparel. » More



Apple
Apple Goes Social With Ping
New social network serves as a promo platform for artists and a music discovery vehicle. » More



Music
MySpace, Fuse Introduce Cross-Promotion
The focus is on emerging artists in on-air/online combo. » More



Under Armour
Under Armour Looks to Connect With Women
Performance apparel brand aims to build deeper brand loyalty with female demo. » More



Web search
Microsoft Begins Yahoo Search Ad Integration
The move has been anticipated since the companies inked search pact last year. » More



Mouse
Report: It's a Strong Year for Display Ads
Despite stalled economic recovery, online display advertising has shown impressive vigor. » More



MySpace
Facebook, MySpace Rivals No More?
New product lets users connect directly to their corresponding Facebook profiles. » More



Facebook
MySpace Is Still Here
The once-dominant social network fights to regain relevance. » More



AMEX
American Express Serves Up Deeper U.S. Open Integration
The credit card services titan has increased its digital spending via new "behind-the-scenes" site and iPhone app. » More



Puma club
Puma Celebrates Darts And Other Hip Pastimes
Social ad campaign shows twentysomething athletes vigorously engaged in 'sports.' » More



Coach Poppy project
Fashion Brands Still Wary About Using Social Media
As in other industries, fashion has its share of hits and misses in social media. » More



Facebook Places
Facebook Explores 'Places'
New mobile app has the potential to unlock a massive local e-commerce platform. » More



VW
VW, TLC Launch Web Series
The reality show focuses on one family's road-trip exploits. » More



eHarmony
eHarmony Kicks Off Media Review
The online matchmaker spends at least $90 million annually on ads. » More



iPhone
Vevo's App Has Something Extra
AT&T has signed on as the application's exclusive sponsor. » More



Mouse
More Marketers Start Blogging
One in three companies will have a public-facing blog for marketing this year. » More



Billboard
Study: Digital Billboards Do Not Cause Accidents
Some municipalities are still banning or limiting the buildout of digital billboards. » More



Instant Jam
Instant Jam Offers Web-Based Music Gaming
The free game also supports in-game sales, using virtual dollars to buy real goods. » More



Gaming
With Fresh Funds, IGA Plays On
In-game advertising firm looks to rebound as the recession eases. » More



Social nets
Opinion: The Social Media Imperative
It's tempting to presume that consumer mindsets will reset to pre-recessionary habits. » More



Twitter
Why Companies 'Click' on Twitter
Survey examines the motivations of people who follow brands on the social net. » More



TV remote
Red Tettemer Preps RightNetwork Launch
Kelsey Grammer will star in a campaign for the cross-platform media brand. » More



Facebook
Facebook Trumps MySpace on Ads
Facebook is soaring, while MySpace appears to have completely lost its mojo. » More



MySpace logo
MySpace Selects Agency
Pereira & O'Dell has won the assignment to help rebrand the social network. » More



Gym
Zoom Pumps Up Network With LA Fitness Deal
The health club will use Zoom's digital network in more than 330 locations. » More


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Brandweek.com keeps you informed on online advertising, social marketing, and internet marketing. From website-integrated marketing to viral marketing, Brandweek is up to speed. If your job is to develop an effective marketing strategy, you want to be sure you are well ahead of the competition. From understanding how integrated marketing techniques can improve your overall digital marketing strategy to how you can put them into action, Brandweek is your complete resource for the tools you need to be successful in branding.

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