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Consumer
Opinion: Customer Service Is Key Strategy
Forget about advertising, forget about new media, forget about social media. » More



TV money
4A's: What's Delaying Ad Addressability?
Such platforms allow advertisers to target specific regions, zones, even individual households. » More



Computer
Consumer Database Initiative Launches
Mediamark and MBI team up to create a database to track U.S. media consumption and purchasing behavior. » More



Online shopping
Microsoft, comScore in Targeting Pact
The agreement will allow the tech giant to target specific consumers of packaged-goods products. » More



VW
Volkswagen Hires Draftfcb for Direct Marketing
The review followed an earlier search for a lead creative shop. » More



Social nets
Intuit Program Combines Reviews, Social Networking
New TurboTax push lets consumers 'friendcast' reviews on Facebook, Twitter, MySpace. » More



e.l.f.
How e.l.f. Became a Social Media Giant
CMO Ted Rubin on why the company doesn't do traditional advertising, though it may in the near future. » More



MIcrosoft logo
Consumers Party On for Major Brands
To help sell products, marketers enlist at-home hosts to throw branded parties for friends. » More



Social chatter
New Campaign Metric: Social Chatter
Twitter, Facebook inspire a way for advertisers to gauge the success of ads online. » More



TastiDLite
Tasti D-Lite to Reward Brand Tweets
Program lets customers tie their loyalty cards to social networking accounts. » More



Home Depot
Home Depot Picks Agency for Digital, CRM
MRM Worldwide won creative duties following a review. » More



Mobile
Wendy's Serves Up Mobile Coupons
Patrons in the Northeast now have the option to opt in for special offers. » More



MyScreen coupon
MyScreen Serves Mobile Ads in Exchange for Free Minutes
Brands will soon get a new platform for offering coupons on smartphones. » More



Sale
How to Maximize Sales Potential in a Changed Economy
Deloitte's retail director Mary Delk says customer relevancy is key for retailers. » More



mcA
Google Tracks Black Friday Trends
Consumer searches for 'Black Friday' and 'Black Friday sales' are up. » More



Auntie Anne;s
Auntie Anne’s Gives Away 'Pretzel Perks'
Text messaging campaign offers incentives to hungry holiday shoppers. » More



VW
Finalists Emerge for VW Direct
Three agencies are competing for the automaker's direct marketing biz. » More



Coupons
Coupon Use Continues Resurgence
Study finds consumers remain cautious when it comes to spending. » More



Computer
Nielsen, DataLogix Partner for Online Ad Targeting
The two companies will enable marketers to locate their offline customers on the Web. » More



Nutrisystem
Why Nutrisystem Doesn't Use Agency for 'Branded DR'
CMO Chris Terrill discusses the benefits of having a social media network. » More



Employees
30% of Direct Marketers Hiring in Q4
Report finds the job market remains difficult, but moving in a positive direction. » More



Loyalty cards
Consumers Turn to Retail Rewards
Study shows rewards programs have become 'more important' in consumers' budgeting strategies. » More



Food Lion Trots Out the Turkey
Thanksgiving program rewards shoppers who use their MVP loyalty cards. » More



UPS logo
UPS Enters the Direct Mail Arena
Shipping company tests new service, taps more than a dozen brands to participate. » More



Teens
Gender, Behavior Influence Teen Buying
Report identifies 11 segments marketers can use to target young males and females. » More


 

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