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MOY
Brandweek Puts Marketer of the Year Vote to the People
For the first time, designation will be augmented with a 'People's Choice' award. » More



Customer service
Are You Being Served?
Customer service counts as much as ever among factors driving purchasing decisions. » More



Brooks Brothers
Brooks Brothers Hosts Neckwear Revival
The clothing brand created an e-mail promo, touting its neckties. » More



Online shopping
Looking Online to Verify Word-of-Mouth Recommendations
Consumers are inclined to seek more info on the Web. » More



BP
BP Remains Target of Ire
Despite ads and PR outreach, public opinion has actually turned more negative. » More



REBATH
Re-Bath Selects Horizon Media
The independent agency adds direct-response media chores on the $20 million assignment. » More



CMOS
CMOs Are Staying in Jobs Longer
The average tenure of 34.7 months in 2009 is 6.3 months longer than in '08, according to a Spencer Stuart study. » More



Woman on computer
Consumers Responsive to E-mail Marketing
Such messages have prompted shoppers to make an offline purchase. » More



Consumer
Why Do Consumers Visit CPG Web Sites?
There's no shortage of online interaction between shoppers and brands these days. » More



Man on computer
Paid Brand Conversations to Rise
More brands will compensate bloggers and social media users to generate chatter about their products. » More



Shoppers
What Do Consumers Think? Don’t Even Bother Asking
Most people can't really tell you what effect advertising has on them. So why on earth do we expect them to? » More



CLIENTS
Clients Pleased With Agencies' Efforts
Results of new CMO Council survey bode well for ad shops as recession begins to recede. » More



Intercontinental hotels
InterContinental Hotels Selects Shop for Digital, Direct, CRM
The business spans North America, Asia, Europe, the Middle East and Africa. » More



Mouse
E-Mail Named Tops for 'Targeting'
Search also scores well in new survey of digital marketing effectiveness. » More



Magazines
The High Costs of Catalog Retailing
The ROI from catalog marketing is low relative to other online and offline media. » More



Google logo
Google Goes Wide With Remarketing
Internet search giant opens the previously-in-beta Remarketing product to its entire ad base. » More



Email
Social Media Boosts E-Mail Marketing
2010 will be the year social media makes e-mail marketing more powerful. » More



Consumer
Opinion: Customer Service Is Key Strategy
Forget about advertising, forget about new media, forget about social media. » More



TV money
4A's: What's Delaying Ad Addressability?
Such platforms allow advertisers to target specific regions, zones, even individual households. » More



Computer
Consumer Database Initiative Launches
Mediamark and MBI team up to create a database to track U.S. media consumption and purchasing behavior. » More



Online shopping
Microsoft, comScore in Targeting Pact
The agreement will allow the tech giant to target specific consumers of packaged-goods products. » More



VW
Volkswagen Hires Draftfcb for Direct Marketing
The review followed an earlier search for a lead creative shop. » More



Social nets
Intuit Program Combines Reviews, Social Networking
New TurboTax push lets consumers 'friendcast' reviews on Facebook, Twitter, MySpace. » More



e.l.f.
How e.l.f. Became a Social Media Giant
CMO Ted Rubin on why the company doesn't do traditional advertising, though it may in the near future. » More



MIcrosoft logo
Consumers Party On for Major Brands
To help sell products, marketers enlist at-home hosts to throw branded parties for friends. » More


 

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