NEWS & FEATURES - HISPANIC MARKETING


Wendys
Wendy's Taps Bravo for Hispanic Creative Chores
Fast-food giant spends about $25 mil. annually in the domestic Hispanic marketplace. » More



Chevy
GM Moves Chevy Hispanic Biz to LatinWorks
The auto brands spends $55 mil. annually in major measured media. » More



Telemundo
Telemundo Launches DOOH Network
The company is joining the fast-growing digital out-of-home marketplace. » More



Rubio for Got Milk
Paulina Rubio Gets Milk
Pop diva Paulina Rubio and her mother star in Hispanic 'Got Milk' campaign. » More



Budweiser-Fernandez
Budweiser, Vicente Fernandez in Sponsorship Deal
Mexican signer will be the new face of the beer brand's Spanish-language campaign. » More



TV screens
Univision Creates Local Media Unit
The unit will leverage radio, TV and interactive media in local markets. » More



Pearl Media
Pearl Opens Hispanic Division
The division was launched with a campaign, Spanish-language ads for Heineken. » More



Music
Vevo Passes Hulu in Users, Finds Hispanic Niche
A number of users select Spanish as the preferred language when logging on. » More



Eva Luna
Hispanic Networks: Ready for Prime Time
As their audience grows, Univision and Telemundo ramp up on original content. » More



Hispanics
Research Helps Marketers Target Latinos
Study pinpoints 12 'identities' marketers should gauge when crafting messages. » More



Latina
Needs of Latinas Not Being Met on Social Nets
Study finds marketers have an opportunity to deliver better content to Hispanic women. » More



Boost Mobile Hispanic
Boost Mobile Promotes 'Change' in New Hispanic Ads
Brand builds on its Spanish-language 'No Abuses' campaign, touting prepaid wireless plans. » More



Nestle Hispanic
Nestle Challenges Latino Families to Drink More Water
The campaign invites consumers to replace one sugary drink with water each day. » More



Music
Billboard Latin Conference: Branding Deal Pitfalls
Hispanic marketing experts discuss issues in aligning brands with artists. » More



Coke FIFA
Coke's New World Cup Goal: Mainstream U.S. Consumers
New campaign comes as young Americans take a more active interest in the sport. » More



hispanics
Hispanics Believe Economy's Improving
Ipsos-Telemundo poll finds Hispanics are generally more upbeat about economic growth. » More



Hispanic consumers
Tough Financial Times for Hispanic Boomers
The recession had inevitable bad effects on Latino consumers' spending power. » More



State Farm logo
State Farm Backs Latin Music Shows
The insurer is sponsoring a series of concerts in major cities across the U.S. » More



Corona Extra Hispanic
Corona Extra Ups Hispanic Marketing
Beer brand debuts new campaign to 'celebrate individuality' of Latino consumers. » More



Gisela Girard
Home Depot Hispanic Move Ruffles Feathers
The Association of Hispanic Advertising Agencies offers a pointed reaction. » More



GameSpot
Univision Teams With GameSpot
Deal will provide content for the Spanish-language gaming site. » More



Subway
Subway Gets 'Fresh' With Univision Radio
The sandwich chain will sponsor an opening act performance at three shows. » More



TV money
Multicultural Ad Spending Outpaced Market
Spanish-language and African-American media spending sagged, but still outperformed other segments. » More



FIFA
Ready for Some Futbol?
How brands are capitalizing on the sport's popularity among U.S. Hispanics. » More



iPhone
Telemundo Bows Spanish-Language iPhone Apps
Content will include news, weather, sports, entertainment, and horoscopes. » More


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Research the latest Hispanic marketing campaigns, Hispanic markets, and how Hispanic media is impacting the industry. Brandweek covers Hispanic advertising agencies and how they are marketing Hispanics.

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