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Chipotle
Chipotle E-mail Promo Seeks 'Junk'
Restaurant chain launches charitable campaign to raise funds for healthier school lunches. » More



Tourism
Prosumers Forsake Hedonism for Volun-tourism
High-end resorts seek to offer 'meaningful life experiences' to guests. » More



Truth truck
Legacy's Decade of Smoke Signals
The oft-awarded 'Truth' anti-smoking campaign from American Legacy turns 10. » More



Domino's
Domino's CMO on the New 'Friends' Strategy
Pizza chain calls on consumers to get 'holdouts' to try the new recipe. » More



Macys Martha Stewart
Why Macy's Is Banking on Fashion Celebs, Digital This Spring
Marketing evp shares the thinking behind the retailer's 'irreverent' campaign. » More



Wendy's NCAA promo
Wendy's Floods Social Media Zones for NCAA Tourney
Fast feeder launches separate efforts on Twitter and Facebook behind Boneless Wings. » More



Bing in FarmVille
Bing's Virtual Bling Buys Facebook Fans
In-game offer resulted in Microsoft's Bing page gaining 425,000 fans in a single day. » More



WhiteGold
Got Milk's White Gold Goes Back to School
Spandex-clad rock star makes a teary-eyed plea to help raise funds for California high school arts programs. » More



Tropicana Juicy Rewards
Tropicana Starts Offering 'Juicy Rewards'
CMO Andy Harrow says he has high hopes for the juice brand's new incentives program. » More



Dockers Shazam
Dockers 'Men Without Pants' March to Super Bowl
Apparel brand debuts TV spot, which uses mobile technology to interact with viewers. » More



Census
U.S. Census Bureau Debuts $133 Mil. Push
Campaign seeks to increase the number of people who mail back their forms. » More



Twitter
Brand Sweepstakes Get Twitterized
Will adding social features extend the reach of Microsoft, Sephora, Nascar and others? » More



Clooney at the Hilton
'Up in the Air' Grounds Hilton in Star-Power Marketing
Hotelier reappears on the silver screen, kicks off movie-themed sweepstakes. » More



Edward for Volvo
Volvo Reveals What Drives Edward Cullen
Automaker casts Twilight character in a contest promoting the Volvo XC60. » More



PepsiCo logo
PepsiCo Recognizes Its 'Champions'
New program honors the company's top operations associates worldwide. » More



Health NBCU
NBCU Makes 'Healthy' Choice
Initiative aims to connect consumers, employees, advertisers with health and wellness content. » More



GM cars
GM Offers 'Satisfaction Guarantee'
Automaker entices car buyers with a new return policy, in hopes of boosting consumer confidence. » More



Snapple Mint Tea
Snapple Mint Tea Makes a Comeback
Beverage brand tests consumer demand for the product in a first marketing push since 2007. » More



Quiznos
Quiznos Holds HR Appreciation Day
Event aims to help HR professionals, employees get onto the same page. » More



sams
Sam's Club Cuts Out Paper Coupons
Membership benefits program to offer digital coupons. » More



dannon
Yogurt Giant Offers Course in 'Dannonomics'
Shopper loyalty program rewards consumers with up to $15 worth of coupon savings off yogurt purchases. » More



Christmas Club card
Sears, K-Mart Pitch Christmas Club Card
Promotional program encourages shoppers to 'stash their cash' now for the holidays. » More



Pringles 100
P&G Touts '100 Ways to Enjoy Pringles'
Brand kicks off online sweepstakes to promote new 100-chip 'Super Stack' canisters. » More


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Current Marketing Incentives Covered by Brandweek

Brand marketing can take many forms. From viral Internet branding to money-saving incentives, companies today are developing promotions and entertainment-rich marketing techniques with the consumer in mind. Follow these and other new marketing trends by visiting Brandweek.com daily and by subscribing to the free Brandweek newsletters today.

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