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Camp Rock
PROMOTION
Disney Plugs In With Camp Rock 2 Sponsors
Cross-platform deals include Honda, Verizon FiOS, Best Western and Sara Lee. » More

Timberland
DIGITAL
Timberland Offers 3D View of Earthkeepers
Global effort employs 3D technology, social media to tout the brand's eco-friendly apparel. » More

Xerox
TECHNOLOGY / FINANCE
Brand Icons 'Guest Star' in Xerox Campaign
Following recent acquisition, the company is launching its largest effort in decades. » More

Special K
TECHNOLOGY / FINANCE
Kellogg, 'Lucky' Try On-Box Video Codes
Condé Nast title has teamed up with Kellogg to put a link to a video on Special K boxes. » More

Pharma
PACKAGED GOODS
Pharma (Slowly) Goes Digital
Online spending is expected to increase 10 percent this year. » More

Apple
DIGITAL
Apple Goes Social With Ping
New social network serves as a promo platform for artists and a music discovery vehicle. » More

Music
DIGITAL
MySpace, Fuse Introduce Cross-Promotion
The focus is on emerging artists in on-air/online combo. » More

google
TECHNOLOGY / FINANCE
Google Bows Sponsored Icons on Maps
BofA, HSBC, Target and Public Storage are initial advertisers. » More

Red Bull
PACKAGED GOODS
Red Bull Media in Play
The energy drink marketer has put its U.S. media assignment into review. » More

Under Armour
DIGITAL
Under Armour Looks to Connect With Women
Performance apparel brand aims to build deeper brand loyalty with female demo. » More

Web search
DIGITAL
Microsoft Begins Yahoo Search Ad Integration
The move has been anticipated since the companies inked search pact last year. » More

Mouse
DIGITAL
Report: It's a Strong Year for Display Ads
Despite stalled economic recovery, online display advertising has shown impressive vigor. » More

MySpace
DIGITAL
Facebook, MySpace Rivals No More?
New product lets users connect directly to their corresponding Facebook profiles. » More

Facebook
DIGITAL
MySpace Is Still Here
The once-dominant social network fights to regain relevance. » More

Tommy Hilfiger
RETAIL /RESTAURANTS
Opinion: All in the Family
Ad critic Barbara Lippert parses an eclectic group of preppie kinfolk successfully selling the Tommy Hilfiger lifestyle ideal. » More

CON
PACKAGED GOODS
Marie Callender Beckons Consumers to 'Savor' Meals
This comfort food brand is thriving in a downturn by presenting mealtime as a respite. » More

STRIDE
PACKAGED GOODS
Silly Social Stunts Propel Stride Gum
Brand exec Gary Osifchin explains why this gum really pops thanks to social media. » More

glee
PROMOTION
Retailers Strike Deals With 'Glee'
Claire's and Macy's start Gleeking it up with merchandising tie-ins. » More

DIGG
TECHNOLOGY / FINANCE
GE, EA, Red Bull Are Digging In
Big brands launch Digg pages along with banner ads teasing Digg content. » More

msoft
PROMOTION
Microsoft Taps Deutsch for B2B
Global chores travel to the IPG-owned agency in New York following a review. » More

apple
TECHNOLOGY / FINANCE
Apple Floating Cloud-Based Music Service?
Analysts anticipate that a cloud-based music service or a new iPod could be announced at Sept. 1 event. » More

BOAT
PROMOTION
Discover Boating Charts Ad Course
The industry group picks ad shop Olson to fashion a campaign. » More

MOBILE
TECHNOLOGY / FINANCE
Mobile Net Use to Rise
The proliferation of smarphones is driving use of the mobile Internet in a big way. » More

POP TARTS
PACKAGED GOODS
Kellogg's Times Square Strategy Pops
Two weeks after launching Pop-Tarts World, the brand is savoring the buzz. » More

BABY
TECHNOLOGY / FINANCE
BabyCenter Launches App
BabyCenter takes pregnancy advice and community mobile via a new app for iPhone and iTouch devices. » More


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