Brandweek Home > Brand Marketing News > Licensing and Brand Marketing News

NEWS & FEATURES - LICENSING


Avatar
'Avatar' Merchandise Strategy Going Long-Term
Fox Consumer Products says plans include toys, apparel, publishing and video games. » More



Glee
In Tough Times, Licensing Biz Sticks to Sure Things
When the major source of income stagnates, property owners look for other ways to cash in. » More



Power Rangers
Saban Buys Back Power Rangers
It becomes the first property for Saban Brands, which includes entertainment, fashion. » More



Buzz
Toys Based on Sequels Take Center Stage
'Toy Story,' 'Iron Man' are expected to be the hottest properties at this year's Toy Fair. » More



Coke Classic
Coke's Wonderful 2010 Holiday Plan
Beverage giant partners with Paramount to develop a line of licensed products next year. » More



Jamba Juice logo
Jamba Juices Up Apparel
Smoothie chain to develop branded T-shirts and tote bags. » More



True Blood jewelry
HBO Bites Into Fashion With 'True Blood' Jewelry
New line was inspired by the network's popular vampire TV series. » More



Maureen Taxter
Licensing Vet Taxter Explores New Preschool Brand
Maureen Taxter lands at entertainment co. Ludorum to create U.S. program around children's show. » More


ADVERTISEMENT

FEATURED BLOGS
AdFreak Blog
BrandFreak Blog


ADVERTISEMENT

SPECIAL ADVERTISING SECTION

The Latest Brand Marketing and Licensing Trends

For the latest brand marketing news, look no further than Brandweek. We complement our coverage of brand marketing with in-depth analysis of the strategies that work and how they impact the industry as a whole. For even more comprehensive coverage of the branding and marketing business, sign up for Brandweek's free newsletters.

ADVERTISEMENT