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NEWS & FEATURES - PACKAGED GOODS


Nivea
Beiersdorf Shifts U.S. Media
The marketer of Nivea and other skin-care products picks Aegis Group's Carat. » More



Tena
Adult Incontinence Category Is Booming
Depend, Tena, Poise are on a mission to remove the condition's social stigma. » More



Mac & Cheese
Kraft Picks Crispin for Mac & Cheese
Previously, the Chicago office of Draftfcb spent 12 years working on the brand. » More



Diet Coke
Diet Coke Eyes 'Next Gen' Consumers
Soft drink brand to launch phase two of its 'Stay Extraordinary' campaign during the Oscars. » More



Bertolli
Why Bertolli Is Using Webisodes to Promote Frozen Dinners
Unilever-owned brand will kick off its largest marketing push during this year's Oscars. » More



Old Spice
Opinion: Man, This Man Can Sell
Barbara Lippert critiques a shirtless, shameless, most manly success from Old Spice. » More



Wonka
Nestlé Hopes to Spread Wonka Magic to High End
Why the candy brand is making a bigger play in the premium chocolates category. » More



Dial NutriSkin
Why Dial's New Moisturizer Sounds Good Enough to Eat
Personal care brand attempts to spice up its body wash offerings with a new NutriSkin line. » More



Gatorade
Gatorade Drops Tiger Woods
PepsiCo unit joins AT&T, Accenture in terminating sponsorship deals with troubled golfer. » More



Athenos
Kraft Spreads the Word About Athenos With Sampling Effort
Hummus brand partners with restaurants, launches online quiz in latest push. » More



Tylenol-Motrin
Tylenol Moves Creative to Martin Agency
Assignment also includes media planning and creative duties on Motrin. » More



Sunkist
A&W, Canada Dry, Sunkist Move to Mcgarry
Young & Rubicam, which had handled the three brands, keeps 7Up. » More



Downy
CPG Brands Top Most Trusted List
Meanwhile, Amazon.com and FedEx ranked no. 1 and no. 2, respectively, per Millward Brown. » More



Cover 02-22
Bullish or Just Bull? CPGs Upbeat About Turnaround
Some consumer packaged-goods marketers are convinced the worst is over. Not everyone is. » More



Pills
Merck Launches Media Review
Pharma giant looks to consolidate following its merger with Schering-Plough. » More



Shopper
CAGNY: Consumer Focus on Value Is Not Going Away
How this post-recessionary trend is changing the way General Mills, ConAgra, Campbell, and others, approach marketing. » More



Shopping
CAGNY Day 1: Food Makers Talk New Products, Private Label, Digital
A recap of Tuesday's Consumer Analyst Group of New York conference. » More



Tums
Tums Plays Up 'Fast Relief' in New Ads
Brand says consumers have forgotten the antacid drug's main message. » More



Simon Clift
Unilever Shops Face Life Without Simon
The news that CMO Simon Clift is leaving Unilever is especially worrisome to the CPG giant's agencies. » More



Dinner Tool
New P&G Site Helps With Dinner—and the Cleanup
Packaged goods giant launches recipe site to boost its non-food brands. » More



Revlon
Revlon Shifts to MediaCom
The cosmetics giant spent just over $100 million in measured media last year. » More



P&G moms
P&G Olympics Push Pays Homage to Moms
CPG maker sends Team USA's mothers to Vancouver, launches campaign dubbed 'Thanks, Mom.' » More



Stouffers
Stouffer's Attempts to 'Fix Dinner'
TV, Web push encourages families to eat more meals together at home. » More



Doritos
A Doritos SB Spot Becomes Most-Watched Ad Ever
The ad was seen by an estimated 116.2 million viewers during the game. » More



Sally Hensen
Coty Brands Move to Laird
Independent shop claims Sally Hansen, La Cross and N.Y.C. New York Color. » More


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