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Pharma
Pharma (Slowly) Goes Digital
Online spending is expected to increase 10 percent this year. » More



Red Bull
Red Bull Media in Play
The energy drink marketer has put its U.S. media assignment into review. » More



CON
Marie Callender Beckons Consumers to 'Savor' Meals
This comfort food brand is thriving in a downturn by presenting mealtime as a respite. » More



STRIDE
Silly Social Stunts Propel Stride Gum
Brand exec Gary Osifchin explains why this gum really pops thanks to social media. » More



POP TARTS
Kellogg's Times Square Strategy Pops
Two weeks after launching Pop-Tarts World, the brand is savoring the buzz. » More



K LYNCH
Quaker Oats Preps 'Amazing' Plan
Quaker chief marketing officer Kirsten Lynch discusses the upcoming campaign. » More



Kotex MakeUnder
Kotex Push Targets 'Period Panties'
Contest for fem care brand aims to take panty assortments from 'drab to fab.' » More



Energizer
Energizer Consolidates Global Creative Account
Both the Energizer and Eveready brands will be handled by TBWA. » More



Starburst
Zombie Enlivens Starburst Spot
Ad critic Barbara Lippert praises 'killer' outing with a well-spoken zombie on a city bus. » More



Clio Healthcare
CLIO Healthcare Awards Extends Deadline
Professionals now have additional time to refine their entries. » More



Truth Spheres
Ad of the Day: Truth 'Spheres'
New effort builds on the 'Shards O' Glass' Super Bowl spot. » More



Downy
Downy's Fresh Pitch: Clean Sheets for a Week
Fabric softener brand touts a new formula in print and TV ads, and on Facebook. » More



J&J
Johnson & Johnson Conducts 'Pre-Review'
The company last conducted a review of its global account three years ago. » More



Tresemme
Alberto Culver Picks Maxus
The scope of work includes traditional and digital media planning and buying. » More



Old Spice
Opinion: Sugar and Old Spice
It's 2010 and apparently what's new is a 73-year-old deodorant. » More



Dawn
Dawn Takes the (Rubber) Gloves Off in New Campaign
The packaged goods maker is dishing out some criticism at its competitors. » More



Old Spice
Old Spice Campaign Smells Like a Sales Success, Too
The brand's campaign has been a huge viral success, but has it increased sales? » More



Advil
Advil Looks at Five Shops
The brand's major media spending exceeded $80 million last year. » More



Old Spice
How Old Spice Ruled the Real-Time Web
The brand's push has kept up with the high metabolism of the Internet. » More



Unilever
Time Warner, Unilever Renew Partnership
Multiyear marketing deal aligns Unilever brands with TW content and audiences. » More



Duncan-Hines
Pinnacle Foods Confirms Agency Shifts
New agencies will handle creative duties on dry grocery goods and frozen foods. » More



Eli
Do Cannes Winners Translate to ROI? Oui!
Though some award winners didn't do much for sales, Cannes moves toward accountability. » More



Duncan Hines
Pinnacle Foods Shuffles Agency Deck
BBDO in New York will handle duties on grocery brands such as Duncan Hines. » More



Dawn
Dawn 'Oil Spill' Ad Crowned Most Effective
The commercial topped the Ace Metrix list of the most creatively effective TV spots. » More



PURE
Dentyne Introduces 'Pure' Gum
Marketer claims product does more than just mask the problem. » More


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Retail Marketing for Packaged Goods

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