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NEWS & FEATURES - PACKAGING & DESIGN


Frank Striefler
Opinion: 5 Marketing Principles Brands Should Embrace
Most of the rules we lived by just five years ago are practically obsolete. » More



Kayem
Old Tyme Hot Dogs Get New Design
Kayem Foods got cooking on a design project to coincide with its 100th anniversary. » More



Aquamantra water
CPG Cos. Opt for Smarter Packaging
Among new developments in this area is the packaging introduced by Aquamantra Water. » More



Nice Ride Minn
Nice Ride Minnesota Kicks Things Into Gear
Paris and Amsterdam fund public pedaling, but the Twin Cities? Agency preps U.S. metro for a two-wheel revolution. » More



Baskin Robbins store
Baskin-Robbins Whips Up Two Store Concepts
Cafe BR to target more upscale consumers, while BR Express to use a low-cost model. » More



NutriSoda
The Skinny on Nutrisoda
Design agency connected the dots to create a can that conveys the fun and the functional for a healthy, bubbly blend it says is 'hubbly.' » More



x
Finding Right Look Meant Monkeying With 100 Designs
This new beverage brand drew on Eastern philosophy, yoga and a plucky simian logo to penetrate crowded beverage aisle. » More



Double Cross vodka
Double Cross Vodka Gets a Makeover
Double Cross said, ‘Money is no object!’ to Capsule when it assigned the agency to design this pure object of desire. » More



Wright Brand Bacon
Tyson's Wright Brand Debuts Meatier Packaging
Bacon line's new look includes prominently featured company logo and 'bigger, better' design. » More



Amp Tradin’ Paint
Amp Energy, Dale Earnhardt Jr. Rev Up for New Beverage
Tradin’ Paint will sport a can that features the same paint scheme as Earnhardt's race car. » More



Swiffer new packaging
Swiffer Sweeper Gives Itself a Sleek, Clean Sweep
Swiffer users crave that ultra-detailed, thoroughly clean finish. So what did the brand do to deliver upon that desire? » More



Ben & Jerry's new design
Ben & Jerry's Tries New Recipe for Store Design
Ice cream chain had to cream Cold Stone Creamery and out-pizzazz Häagen-Dazs. » More



Miller Chill
MillerCoors Tweaks Miller Chill
New iteration has fewer calories; launch ads, via Saatchi, expected in May. » More



SmartMouth
Smart New Package For a SmartMouth
Triumph Pharmaceuticals had a fresh breath message, but no one could hear it until packaging quieted down. » More



Tide Loads of Hope
Tide's Charitable Makeover
Limited-edition detergent packaging to raise funds for 'Loads of Hope' disaster relief efforts. » More



International Delight
International Delight Cleans Up its Design
This brand of coffee creamer used to spill, sputter and drip. Now it simply sweetens. » More



A&P logo
A&P Plans More Publicity for Private Label
Effort comes as other retailers, notably Wal-Mart, put more emphasis on store brands. » More



Donut
You Kin' Create Dunkin's Next Donut
Winner of the best donut design to receive $12,000 and have the creation sold by coffee chain. » More



Svedka Vodka
Svedka Vodka Gets an Upgrade
Swedish vodka brand takes a chance on a sleek new bottle to attract the nightclub and club store crowd. » More



Trix
Why General Mills' Retro Packaging Worked, But Tropicana's Didn't
Lippert concludes that in these troubled times, vintage cereal boxes serve as comfort food. » More


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