Direct & CRM | Food & Beverage | Hispanic | Packaged Goods | Digital | Green | Shopper Marketing | Licensing NEWS & FEATURES - PROMOTION & INCENTIVE Retailers Strike Deals With 'Glee' Claire's and Macy's start Gleeking it up with merchandising tie-ins. » More Microsoft Taps Deutsch for B2B Global chores travel to the IPG-owned agency in New York following a review. » More Discover Boating Charts Ad Course The industry group picks ad shop Olson to fashion a campaign. » More Richards Wins Fleet Labs The client spends $10-15 million annually advertising its Summer's Eve products. » More Microsoft Eyes 3 for Global B2B The work in play, handled by WPP Group's JWT, is worth an estimated $10 million in annual revenue. » More Opinion: 'Mad Men' Unvarnished Ad critic Barbara Lippert gauges what the hit AMC series tells us about ourselves. » More Foster Farms Says: Dump the Plump! Poultry purveyor uses social media to decry injecting chickens with saltwater. » More Q&A: Spencer Stuart's Seclow on Longer CMO Tenures Recruiter says chief marketing officers are interacting better with the C-suite. » More Dish Network Taps Horizon Media The satellite broadcaster has gotten more aggressive lately in its advertising and promotions. » More Six Flags, Billboard Tap Starburst for Music Promo Candy brand signs on as the title sponsor of a summer concert series. » More Chipotle E-mail Promo Seeks 'Junk' Restaurant chain launches charitable campaign to raise funds for healthier school lunches. » More Volvo Ties In With New 'Twilight' Movie  'Lost in Forks' promotion for 'Eclipse' supports the Volvo XC60. » More DISH Network's CMO Steps On Toes, Wins Subscribers Ira Bahr discusses some marketing lessons he's learned along the way. » More Music and Ads: Kid Rock, Jim Beam Duet Noting wryly that he's getting 'paid to drink whiskey,' Kid Rock mused, 'What part of that is selling out?' » More Aetna Adds Arnold as Creative Lead The insurer taps the Boston-based agency for traditional and online advertising, including social media efforts. » More PGR's a Fit for Liz Claiborne Brands Juicy Couture and Kate Spade New York move a combined $20 mil. in business to PGR Media. » More Exxon Blogs About BP Spill Oil giant's communiqué implies rival lacked sufficient checks and balances. » More Best Buy Goes to the Movies With 'Minionator' App New mobile application ties in with upcoming animated film 'Despicable Me.' » More New Skechers Kiddie Show Is Going to Walk a Fine Line 'Zevo-3' is what the brand hopes will be just the first from Skechers Entertainment. » More Live Nation Kicks Off 'No Service Fee' Promo Live-events company eliminates fees on nearly eight million tickets this month. » More General Mills Sponsors Oxygen Dance-Competition Series Yogurt brand Yoplait signs on for a five-city tour in support of season two. » More Experian Says Goodbye to Freecreditreport.com Band Credit bureau launches freecreditscore.com, begins search for a new band to star in upcoming ads. » More Lexus Promotes Hybrid as Edgy in 'Dark Ride' Effort Automaker goes after younger, more tech savvy consumers for the CT 200h launch. » More G4 Lends a Hand to Nestlé's Campy Butterfinger Search Cable net enlists consumer help to find a fourth member of its 'Butterfinger Defense League.' » More Florists' Mother's Day Pitch: Gifts Via Facebook Teleflora, 1-800-Flowers.com use social nets to simplify the gifting process. » More

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