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CHICKENS
Foster Farms Says: Dump the Plump!
Poultry purveyor uses social media to decry injecting chickens with saltwater. » More



SECLOW
Q&A: Spencer Stuart's Seclow on Longer CMO Tenures
Recruiter says chief marketing officers are interacting better with the C-suite. » More



DISH
Dish Network Taps Horizon Media
The satellite broadcaster has gotten more aggressive lately in its advertising and promotions. » More



Starburst Concert Series
Six Flags, Billboard Tap Starburst for Music Promo
Candy brand signs on as the title sponsor of a summer concert series. » More



Volvo-Twilight
Volvo Ties In With New 'Twilight' Movie
 'Lost in Forks' promotion for 'Eclipse' supports the Volvo XC60. » More



Dish Network
DISH Network's CMO Steps On Toes, Wins Subscribers
Ira Bahr discusses some marketing lessons he's learned along the way. » More



Kid Rock
Music and Ads: Kid Rock, Jim Beam Duet
Noting wryly that he's getting 'paid to drink whiskey,' Kid Rock mused, 'What part of that is selling out?' » More



AETNA
Aetna Adds Arnold as Creative Lead
The insurer taps the Boston-based agency for traditional and online advertising, including social media efforts. » More



JUICY
PGR's a Fit for Liz Claiborne Brands
Juicy Couture and Kate Spade New York move a combined $20 mil. in business to PGR Media. » More



EXXON
Exxon Blogs About BP Spill
Oil giant's communiqué implies rival lacked sufficient checks and balances. » More



Best Buy
Best Buy Goes to the Movies With 'Minionator' App
New mobile application ties in with upcoming animated film 'Despicable Me.' » More



Zevo-3
New Skechers Kiddie Show Is Going to Walk a Fine Line
'Zevo-3' is what the brand hopes will be just the first from Skechers Entertainment. » More



Concert
Live Nation Kicks Off 'No Service Fee' Promo
Live-events company eliminates fees on nearly eight million tickets this month. » More



Oxyden
General Mills Sponsors Oxygen Dance-Competition Series
Yogurt brand Yoplait signs on for a five-city tour in support of season two. » More



freecreditscore.com
Experian Says Goodbye to Freecreditreport.com Band
Credit bureau launches freecreditscore.com, begins search for a new band to star in upcoming ads. » More



Lexus hybrid
Lexus Promotes Hybrid as Edgy in 'Dark Ride' Effort
Automaker goes after younger, more tech savvy consumers for the CT 200h launch. » More



Butterfinger Defense League
G4 Lends a Hand to Nestlé's Campy Butterfinger Search
Cable net enlists consumer help to find a fourth member of its 'Butterfinger Defense League.' » More



Teleflora
Florists' Mother's Day Pitch: Gifts Via Facebook
Teleflora, 1-800-Flowers.com use social nets to simplify the gifting process. » More



DQ Blizzard
Dairy Queen Treats Consumers to Blizzard Promo
Chain uses social media to mark the 25th anniversary of its ice cream treat. » More



LANE BRYANT
Tempest in a D Cup
Lane Bryant Spars With ABC, Fox, claims the TV networks have a double standard. » More



GM
GM Shifts Chevy Biz to Publicis
Publicis adds an estimated $30 in revenue as giant automaker moves creative work from C-E. » More



gun
C-E Hits Mark for Remington Arms
Firearms firm taps IPG-owned agency to contemporize brand for the digital age. » More



LANE BRYANT
Exposure: Fox to Air Lane Bryant Spot
The lingerie company's controversial new commercial will air during 'American Idol.' » More



SCHWINN
Schwinn Seeks to Ring In Brand Revival
Ads employ classic "br'ring-ding" of Schwinn's bell to remind customers of carefree biking days. » More



mt
M.T. Carney to Head Disney Studio Marketing
She co-founded the U.S. operations of London-based ad agency Naked. » More


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