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Tommy Hilfiger
Opinion: All in the Family
Ad critic Barbara Lippert parses an eclectic group of preppie kinfolk successfully selling the Tommy Hilfiger lifestyle ideal. » More



DENNYS
Denny's Picks Gotham for Creative
The chain, which had been with Goodby, Silverstein & Partners, spends about $60 million annually in major measured media. » More



Zales
Zale Brands Move to GSD&M
The agency will handle chores for Zales, Zales Outlet, Gordon's, Mappins and Peoples. » More



Eat Pray Love
Eat, Pray, Shop! Movie Merchandise Grows Up
Sony targets women with tie-ins to its latest film, 'Eat Pray Love.' » More



Levi's
Levi's Pitches Curves
New ads stress the fact that 'all asses were not created equal.' » More



Nike
Opinion: Nike 'Fix' Fails
Ad critic Barbara Lippert takes offense, no butts about it. » More



Transitions
Transitions Optical Holds Global Search
The leading manufacturer of photochromic lenses spends $60 mil. on ads annually. » More



Kmart
Kmart CMO Snyder Talks Back-to-School
Among other plans, the retailer is rolling out new apparel for teens and tweens. » More



TGI Friday's
TGI Friday's Picks Media Shops
The casual-dining category has been extremely active of late. » More



Denny's
Denny's Picks Four Finalists
Winner will succeed Goodby on the nearly $60 mil. assignment. » More



Avery
Avery Hopes New Ads Will Stick
Office and stationery brand launches new products and first national ad campaign. » More



Hanes Comfort Flex
Jordan Gets Comfortable With Hanes (Again)
The basketball pro pitches underwear with Comfort Flex waistbands in new ads. » More



NFL
Reebok Planning NFL Jersey Blitz
Reebok, the NFL Players Association and Champs collaborate on new effort. » More



Denny's
Frances Allen Joins Denny's as CMO
The veteran executive last helmed marketing at Dunkin' Brands. » More



Levi's
Opinion: Levi's Tour de Forth
The second phase of 'Go forth' campaign brings Braddock, Pa., back from the dead. » More



Denny's
Denny's, Goodby Part Ways
The agency and Miami-based restaurant chain were having creative differences. » More



Sorcerer Apprentice
Opinion: Sorcery Succeeds at Macy's
A window-display promo for Disney's 'The Sorcerer's Apprentice' is almost magical. » More



Domino's
As Domino's Gets Real, Its Sales Get Really Good
Pizza chain peels back the artifice in the category’s advertising and sees a sales spike. » More



Ethan Allen
Ethan Allen Picks Universal McCann
The agency has won media planning and buying duties for the furniture maker. » More



Domino's
Domino's Launches 'Real Beauty' Campaign for Pizza
Effort rules out photo retouching for images of the company's product in ads. » More



Sears layaway
Sears Offers Layaway on Home Appliances
Retailer extends its popular program, launches in-store and online ads. » More



Roger Federer
Federer Offers Pro Advice in New Wilson Push
Tennis player stars in a campaign, dubbed 'Feel more,' for Wilson Racquet Sports. » More



Twilight jacket
'Twilight' Studio Sues to Stop Sale of Bella Jacket
Summit has filed a lawsuit against women's fashion designer B.B. Dakota. » More



Tony Hsieh
Opinion: Your Culture Is Your Brand
Customer service shouldn't be just a department, it should be the entire company. » More



Steve Simpson
Why Brands and Politics Don't Mix
You'd almost expect the next step to be big corporate names picking teams and lining up on opposing sides of the red-blue divide. » More


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