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Ashley Madison
Opinion: Oscars Do Some Male Bonding
Critic Barbara Lippert says the Academy Awards took a step toward gender neutrality in its advertiser lineup. » More



CVS
CVS Eyes Four Shops
The pharmacy chain launched the review due to changes in retail, media landscapes. » More



McDonald's
To Keep Guests, Fast Food Loses the Fiberglass Decor
McDonald's, Burger King, and others, think it's time to get hip or risk losing market share. » More



Reebok
Reebok Campaign Attempts To 'Reeconnect' With Fun
New global campaign promoting Easytone and ZigTech shoes looks backwards. » More



Shoppers
Omnicom Launches Retail 3
New firm will offer a full range of media and marketing services to brands. » More



Walmart ad
Why Walmart's New Ad Speaks 'More Than Words'
Agency GlobalHue discusses the discount retailer's spot celebrating Black History Month. » More



Caribou coffee
Why the New Caribou Coffee Logo Features Less Caribou
Fledgling coffee chain is attempting to bolster its appeal with a sweeping rebranding. » More



JCPenney Oscars
Ad Sales Picture Improves for This Year’s Oscars
The three top spenders (Hyundai, Coca-Cola and JCPenney) are back in the limelight. » More



Weight Watchers
Weight Watchers Media in Play
Weight loss co. puts its $70 mil. media planning and buying account into review. » More



Kenmore
Why Sears Is Rebranding Kenmore
Vp/general manager Betsy Owens says the goal is to contemporize the 83-year-old brand. » More



Asics
Asics: 'Sound Mind, Sound Body'
Sneaker campaign takes a holistic lifestyle approach, explains the brand's name. » More



Tru Green
Tru Green Taps Tween Spokesman for New Ads
Ads from Publicis Dallas are meant to evoke nostalgia among grown-up lawn kids. » More



Baskin Robbins
Baskin-Robbins Selects New Agency
22squared gets the account previously handled by Cliff Freeman and Partners. » More



Pizza Hut
Pizza Hut Gets Personal
Restaurant chain debuts new tagline and strategic approach. » More



Mizuno
Mizuno Moves Creative to BooneOakley
Athletic footwear maker tapped the agency following a review. » More



Outback
Lifetime Goes to the Movies With Outback
Initiative puts the casual dining chain at the center of four co-branded segments. » More



Shopper
Discount Stores' Popularity on the Rise
The numbers are drastically lower for mid-tier department stores. » More



CVS
CVS Parts With Hill, Holliday
Agency is no longer involved in the pharmacy giant's creative review. » More



Hoover
Hoover Picks New Agency
Vacuum cleaner brand assigns media planning, buying to Empower MediaMarketing. » More



Luxe brands
Luxe Brands Glisten Again
The economy's lukewarm and unemployment's high—so why are high-end products making a comeback? » More



Grill Land
Fast Feeder El Pollo Loco Puts Beef on Menu
Campaign to support the product launch features flame spokescharacters. » More



Reaching black consumers
How to Reach African-American Consumers
Diversity marketing expert Cynthia Perkins-Roberts offers brands tips for targeting this segment. » More



Pills
CVS Goes Into Play
The pharmacy chain launched a review due to 'changes in retail, media landscapes.' » More



Quiznos
Quiznos Chooses Lead Agency
WongDoody will build on sandwich chain's history and 'implement new look.' » More



Radio Shack
RadioShack Calls Media Review
The electronics retailer is reviewing media chores now handled by Carat. » More


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