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Mobile
(Not So) Annoying Places
Smartphones will make every street feel like the diamond district. » More



MasterCard MarketPlace
MasterCard Brings E-Commerce to City Streets
The brand has been running interactive outdoor ads to promote its MarketPlace site. » More



Kroger logo
Kroger Simplifies Digital Couponing
Supermarket chain's 'Digital Coupon Center' offers deals on more than 100 products. » More



Shopper
Mass Connections Thinks Outside the Store
Founder Caroline Cotten-Nakken discusses increased integration between shopper marketing and digital media. » More



Visa
Visa Bets on Digital Product for Branding
Brand intros free online shopping tool designed to make e-commerce more fun. » More



Jones NY
Fall Jones NY Line to Sport Mobile-Activated Hang Tags
The fashion brand will attempt to bring a new dimension to its retail presence. » More



Christmas club card
Sears, Kmart Bring Back Christmas Club Card
The retailers are targeting holiday shoppers much earlier this year. » More



Shopping cart
Mediabrands Launches Shopper Marketing Agency
ShelfLife will focus on activations surrounding the consumer shopping experience. » More



Eye tracking tech
Eye-Tracking Sees Growth in Hyper-Competitive Market
P&G used technology that tracks the eye movements as it responds to virtual shopping. » More



Farmville Slurpee
Zynga, 7-Eleven Link Virtual, Real Goods
Firm looks to expand appeal of its online games through deal with convenience-store chain. » More



Shopper
A&P Expands Mobile Coupons With Texting Option
Supermarket chain and tech provider Zavers offer shoppers a new way to get savings. » More



Gap pump TV
Sunoco Expands Gas Pump Video Network
Gas Station TV will roll out in an undisclosed number of Sunoco's 4,700 locations. » More



Prom retailers
Sears, Macy's Use Social Media to Court Prom-Goers
Retailers turn to Facebook, Twitter to launch campaigns targeting teen shoppers. » More



Mall ad
AdSpace Looks to Clean Up Mall Metrics
Company hopes to put mall advertising on the same playing field as TV, radio. » More



Iams ProActive
New Iams Store Displays Tout 'Healthy Digestion'
Pet brand launches extensive marketing push to promote ProActive Health dog and cat food with prebiotics. » More



Loyalty card
Consumers Feel Loyalty Programs Hold 'Little' Value
CMO Council poll finds shoppers exhibit a kind of 'yes, but' attitude toward rewards. » More



Prevacid
Retailers Launch In-Store Promos for Prevacid 24HR
Shelf-signage and floor displays were used to promote the heartburn medicine. » More



shopper
Hispanic Shoppers Turn to Promotions
New study finds that special offers, discounts, sampling efforts drive this consumer group. » More



Coupons
Coupon Use Skyrockets
Distribution last year hit the highest level recorded since 1988. » More



Kraft's Stove Top, U.S. Navy Winners of OOH Awards
The two campaigns were selected from among nine finalists. » More



Wii Fit Plus
Target Offers 'Wii Fit Plus Experience'
Shopper-marketing program, in partnership with Nintendo, promotes new game. » More



Rob Gorrie
Opinion: Digital OOH's Olympic Shot
With media under tight control in Vancouver, digital offers options. » More



Motorola shopper
Motorola's Mobile Loyalty Solution Targets Shoppers
New service for retailers can be used as an extension of existing loyalty card programs. » More



Matthew Szymczyk
Opinion: The Year of Augmented Reality
Mobile AR will have the greatest impact over the next 5-10 years. » More



Under Armour pop-up store
Under Armour Opens NYC Pop-Up Store
Company's first such store previews Winter Olympics team uniforms. » More


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News on retail marketing techniques such as point of purchase displays, in-store displays and in-store media is published on Brandweek. Brandweek tracks all of the latest retail marketing techniques being implemented in markets around the globe. Follow the hottest branding strategies and trends by subscribing to Brandweek and for even more industry coverage, sign up for our free newsletters.

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