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NEWS & FEATURES - TECH/FINANCE


Xerox
Brand Icons 'Guest Star' in Xerox Campaign
Following recent acquisition, the company is launching its largest effort in decades. » More



Special K
Kellogg, 'Lucky' Try On-Box Video Codes
Condé Nast title has teamed up with Kellogg to put a link to a video on Special K boxes. » More



google
Google Bows Sponsored Icons on Maps
BofA, HSBC, Target and Public Storage are initial advertisers. » More



DIGG
GE, EA, Red Bull Are Digging In
Big brands launch Digg pages along with banner ads teasing Digg content. » More



apple
Apple Floating Cloud-Based Music Service?
Analysts anticipate that a cloud-based music service or a new iPod could be announced at Sept. 1 event. » More



MOBILE
Mobile Net Use to Rise
The proliferation of smarphones is driving use of the mobile Internet in a big way. » More



BABY
BabyCenter Launches App
BabyCenter takes pregnancy advice and community mobile via a new app for iPhone and iTouch devices. » More



DirecTV
DirecTV Pulls Ahead, Thanks to Lovable Russian Oligarch
Chief sales and marketing officer Paul Guyardo discusses new initiatives and offerings. » More



Phone
Clearwire Taps Venables Bell
The brand's ad spending has increased as it has rolled out service to more markets » More



Money
Prudential Financial Eyes Two Shops
The financial firm is looking for an agency to create a corporate image campaign. » More



Money
CFP Certifies Arnold for Branding Push
Ads will target financial professionals and the general public. » More



Nokia music
Nokia Pulls Plug on 'Comes With Music'
The service has struggled with marketing and implementation. » More



Discover
'Peggy' Answers Discover's Call
Credit card brand attempts to reach consumers who have endured service trials. » More



U.S. Army
U.S. Army Launches Creative Review
The marketing budget is projected to be $150-$160 million in the next fiscal year. » More



Victorious Secrets
Freecreditscore.com Names New Band
Experian has picked The Victorious Secrets as the face (and voice) of upcoming ads. » More



H&R Block
Fast and Friendly: The Straight Shift
What's behind the recent rise in the number of accounts that moved without reviews. » More



Money illo
Viacom Sees Ad Upswing
CEO Philippe Dauman said the U.S. advertising market continues to strengthen. » More



Sprint
Sprint Callers Keep in (Close) Touch
New campaign touts the wireless carrier's $69.99 Everything Data Plan. » More



MetLife
MetLife Cuts to Four Finalists
The review includes consumer-directed creative duties. » More



Yellowbook
Yellowbook Shows True Colors
New campaign confronts the challenge of selling ad services to businesses. » More



Trident
EA Sports Shortens Madden Game
New campaign will play up the game's time and simplicity factor. » More



H&R Block
H&R Block Taps Fallon as Lead Agency
The tax preparation brand spends an estimated $150 mil. annually on ads. » More



Lottery
Calif. Lottery Eyes Five Shops
The commission's sales have slipped in each of the past three fiscal years. » More



Virgin Mobile
Virgin Mobile Gets 'Crazy'
New campaign encourages cell phone users to say 'goodbye to stupid' plans. » More



TV money
Zenith Raises Global Ad Forecast
Agency now projects a 3.5 percent rise to $448 billion in 2010. » More


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