SPECIAL ISSUES
August 25, 2010
In our lifestyle special issue, we explore the perpetual quest by media, marketing and advertising executives to make life more than a weekend sport. What are they willing -- or not willing -- to give up to attain professional success? For some, it's working from home one day a week so they can participate in their kids' school activities. That weekday connection, they say, makes all the late nights bearable. For others, it's daily Kindle time, video games or an hour of exercise to clear their minds and settle their souls. See the Special Issue Content
July 11, 2010
In the second of this year's special digital issues, we focus on gaming and how marketers and advertisers are seeking to engage the rapidly growing audiences that are absorbed by games and game-like applications on their computers and phones at home at work and on the move. • With gaming and game-like interfaces so commonplace now, why are some marketers still reluctant to adopt this medium? • Will video games save the world? Social giving is down because of the recession, but charitable donations from game companies are up and look set to rise further. • Can game mechanics really persuade consumers to go to places or adopt behavior they otherwise would not? See the Special Issue Content
June 27, 2010
The technological advances make life easier to navigate, but will they come at too high a personal price? Inside, Mike Shields explores the issue of privacy in a mobile world. We also delve into the battle between Google and Apple and what it means for brands, and Brian Morrissey looks at three companies that are mastering the mobile medium with initiatives that entertain and engage consumers, and give marketers new means to monetize the user experience. While rewarding, they're not without their risks. See the Special Issue Content
April 25, 2010
The buying and selling of media directed at kids has been a safe harbor during the recession, but, as regulators take a closer look and young consumers continue to migrate from TV to to Internet, will that streak continue? For some answers, check out our Kids Special Issue with insights on media, marketing and advertising aimed at this demo. See the Special Issue Content
March 31, 2010
New business extensions are de rigueur, from the obvious Web sites and mobile apps to conferences, TV shows, book lines, even awards programs and retail extensions. Time Inc.’s powerhouse People, No. 1 on this year’s Hot List, succeeds on virtually all those levels, proving a stalwart leader among celebrity-oriented titles even as the granddaddy of the genre. Rodale’s Women’s Health, No. 2 on the Hot List, has cultivated a host of business offshoots that extend the brand as they attract new revenue. See the Special Issue Content
February 15, 2010
AdweekMedia presents a special collection of digital features, taking an in-depth look at a range of topics including brands and social media, data-driven display advertising, prospects for local online advertising, and more. See the Special Issue Content
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