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Credit Cards
Visa Shifts from Glamorous to Grounded

By Alex Palmer

spending. But for Visa, the No. 1 brand of credit card, trimming back also meant going big. The credit card giant spent $246 million on advertising in 2009, down 14 percent from the previous year per the Nielsen Co. But last year also marked big marketing moves as the company launched its first global ad campaign, as well as its first international push behind the Olympic games.
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Top Brands by Category:
  Brand Agency media spend (millions) %change sales (billions) % change
1. Visa TBWA\Chiat\Day, L.A. $246 -14.4 $830.1 -0.7
2. MasterCard McCann Erickson, NY $235 -27.9 $525.4 -4
3. American Express Ogilvy & Mather, New York $163 -24.4 $423.7 -9
4. Discover Martin Agency, Richmond, Va $78 -2.6 $108.7 2.5
PREV CATEGORY NEXT CATEGORY The Nilson Report (sales); The Nielsen Co. (media).

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